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A SNEAK PEAK AT OUR JULY 2011 WHITE MAGIC LOOKBOOK + OUR PLAN FOR FUTURE LOOKBOOKS

06/20/2011

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For someone who doesn't really connect with nature much, I deserve a pat on my back for this one, not only for the trooping through the woods all weekend--bugs and snakes about--but also for the grace with which I handled the emotional intensity of the subject matter. For those of you who haven't been following, lookbook is inspired by my deceased mother who wore all white--or, being a nudist, often wore nothing at all!--all summer in the 120-degree heat of Central California, and who believed herself to be gifted with magical powers. It conjures up until-now repressed images of the books she read me (like the Time Life Series, which had a book dedicated to fairies, witches, sorcerers, elves, etc.), her art (like that famous image of Ophelia, anything by Maxfield Parish, and plenty of sensual images of semi-naked women underwater), as well as the painful part where I spent 4-6 weeks of my childhood summers being sent to summer camp so she could  have time for herself, her work, and her lovers.  I feel like we've really out done ourselves this time. In addition to for the first time explicitly using my mother and myself as the subject matter, where as past lookbooks have largely been efforts to reclaim places and practices of my traumatic past by way of putting pretty women--and "good" women--in ugly or "bad" contexts, therefor exerting a form of control over these places/practices that I did not have as a child or young adult when my autonomy was taken from me by victimizing adults.
Being able to talk about this and to end the silence via art and expression in a safe community of women and men really helps.
We are beginning to book models, photographers, production team members, and stylists for our upcoming lookbooks, and wanted to put the shout out to any fresh faces, fresh eyes, or fresh hands who'd like to come along, particularly if you're inspired by one concept more than others. We've got: (1) AUGUST = Medical/Minimal/Structural/Industrial, shot in and around Portland, inspired by my past hospital stays and intense procedural phobias, (2) SEPTEMBER = Pioneer Chic/Western Inspired, a 3-4 day shoot with locations on the way to and in to Eastern Oregon, including ghost towns, desert landscapes, the painted hills etc., inspired by my childhood fascination with gold rushers and cowboys, (3) OCTOBER = Black Magic/Mourning Time, shot in and around Portland, inspired by my mother's collection of Victorian Mourning Wear, her stint with The Church of Satan, and her time in the voodoo haven of Louisiana voodoo culture, (4) NOVEMBER = Monochromatic, shot against colorful walls or with studio backdrops in and around Portland with everyone wearing the same colors, inspired by my inherited need to obsessively organize everything combined with the Collecting the Collectors photographic art show by Carlie Armstrong, and (5) DECEMBER = Party Time, in and around Portland, with all shots representative of some form of party, inspired by a desire to overcome my life-long aversion to parties, which stems from the nature of my childhood trauma. Sound interesting? Want to be involved? We'd love to have you in any capacity. Just email us!
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INTRODUCING THE TRAVIS BEARDSLEY DESIGNS MICRO LOOKBOOK

06/19/2011

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This month--and just in time for Pride--we're really fortunate to have some incredible hand-knit conceptual performance art costumes in the house by PNCA pre-thesis student Travis Beardsley, including the ledgendary No Homo Dress. These pieces are so impressive we felt they deserved their own mini-lookbook, styled and modeled by Loren Hughes and Hidalit Aranda. If you like what you see, please visit us or call (503) 477-5124 between 12-6 PST any day or email us for pricing. Because Travis is a starving artist AND a starving student (who has to throw a chunk of change at his forthcoming thesis), and because we know many of you would like to afford his goods but might not be able to, we give you the option of supporting small business and buying with us, or to contact Travis directly to make payment arrangements sans our 40% comission.
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CAT IN THE HAT: Hidalit Aranda in the Primary Color Neck Slump by Travis Beardsley
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ADVICE COLUMNS: Hidalit Aranda in the No Homo Dress by Travis Beardsley
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BOY SCOUTING: Loren Hughes in the Red Neck Wrap by Travis Beardsley
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STANDOFF: Loren Hughes in Green Tone Bloomers and Hidalit in the Purple Neck Wrap by Travis Beardsley
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YARD PJ PARTY: Loren Hughes in the Two Tone Bloomers by Travis Beardsley
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GO TEAM: Hidalit Aranda in the MJ Jersey by Travis Beardsley
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YELLOW SUBMARINE: Loren Hughes in the Bloom Neck Wrap by Travis Beardsley
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PURPLE RAIN: Hidalit Aranda in the Purple Neck Wrap by Travis Bearsley
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HAND STAND: Loren Hughes in the Shorts with Suspenders by Travis Beardsley
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FULL FRONTAL: Hidalit Aranda in the No Homo Dress by Travis Beardsley
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DOUBLE DUTCH: Hidalit Aranda in the Hood 6-9 and Loren Hughes in the Two Tone Neck Wrap by Travis Beardsley
Are you a photographer, stylist or model who would like to participate in a lookbook shoot? If so, contact us. We are always looking for fresh new faces and fresh new eyes for our monthly in-house lookbooks, and we are even more eagerly looking to loan our clothes out to you so you can independently come up with your own concept and execute it for your portfolio developement. We don't require any money (only full payment if you lose or damage something), just your guarantee to get us the clothes back the day after the shoot and an edit of your images withing two weeks of your shoot, and lastly, your promise to graciously thank us all over the place with wardwobe credits! If this sounds like something you'd be interested in we will give you full access to our instore collection (unless our consigners disapprove of your clothing picks) and whats in our basement storage. It can sometimes take a while to schedule out these things, so please contact us ASAP to get the process going!
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DAISY'S PERSONALITY IS SHINING THROUGH AT LAST!

06/19/2011

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I have now had Daisy for almost two weeks. These have been the best two weeks I've had in a long time. When I got her she was super timid, very skittish, experiencing a stress-induced case of anorexia and was perceived by many people as "a behavior problem" (this never made sense to me, as she is and always was very well behaved) and by others as "the biggest dog with the smallest personality" they'd ever met. In less than two weeks her spirit has really started shining through. She's wagging her tail and kissing, hugging, playing like crazy when I come home after being gone even for a few minutes. She's warming up to the sites and sounds of the city, the new affection she's having bestowed upon her by strangers, and she's really turning out to be quite a goofy girl. It's a 180-degree turn from when I got her. No small personality anymore by any means!
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She's very attached to me, her new environment is growing on her, and as long as she's with me, she is happy as a clam, even with my hectic driving all around and my poorly-scheduled stressful life. And honestly, her timidity and skittishness have made me mindful enough of her comfort to slow down, to not frantically thrown things around, to not have temper tantrums at inanimate objects, and to want to be home with her more than running around busy-making. Beyond that she's SO wonderful to wake up to in the morning (we have a "Good Morning" dance and song), and waking up in the morning was never my thing! My grandma was so wrong when she told me, "I hope you didn't get that dog. Those dogs are very hard to take care of. They're really messy and hard to train. Do you think that's good for you? Did you ask your therapist first? What did your therapist say?"

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GUEST STARS NO. 3 & 4 = BLAKE THOMPSON AND PALMA CORRAL AS THE ILLUSIONISTS

06/19/2011

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For the second post in our new Golden Rule Guest Stars portrait series, we are pleased to put the spotlight on Blake Thompson and Palma Corral as The Illusionists. Palma and Blake curate Praxis, a monthly experiment in collaborative art and philosophy at Place PDX, one of the mall galleries Palma and Gabe Flores curate. In addition to greatly appreciating Palma's grounding support during my installation of I Knew You Part 1 (Dear James) and my recent I Know You Are But What Am I audience participatory sand painting performances, she has been instrumental in keeping Golden Rule alive by always prioritizing purchases with us when on the rare occasion that cash flow allows. For this we are eternally grateful. Blake and Palma are hosting a Praxis event on Wednesday, June 22nd at 6:30 p.m. featuring Victor Maldonado and Alex Rauch.
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The goal of our new Guest Stars Series is to highlight the personalities and projects of members of the Golden Rule community who are perhaps a bit peripheral to our business operations, maybe not so much at the foreground, not so much in the space or on the blog on a regular basis, but who are still very much a part of our backbone. Likewise, we are casting these good sirs and madames as members of our own little carnivale troupe, putting them in our more costume-y/rare/fragile/too strange for the racks clothes that, just like the guest stars themselves, might be lurking around in the background, maybe not getting the airtime in the space or on the blog that some of the more commercially appealing clothes get. If you're a behind-the-scenes Golden Rule supporter (customers count, too) please email us if you'd like to be a part of our Guest Stars series!
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AND WE'RE OFF FOR OUR WHITE MAGIC LOOKBOOK SHOOT . . .

06/19/2011

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For the next two days we'll be driving between Bagby and Breitenbush hot springs with seven blond models, an collection of all white clothing, lots of goddess-like jewelry, a two-person production team, yours truly as the art director/photographer, and a behind the scenes photographer. This lookbook will commemorate my mother, who was blond, and who believed herself to be a good witch, and who wore white and nothing but white all summer long (it was 120-degrees for three months where I grew up, but I suspect the white reflected the purity she aspired towards). Although we have over the course of the last year liquidated at least 1/2 of my mother's white collection, we have sourced some more nice silk, linen, wool, and cotton pieces, and are fortunate enough to be borrowing some choice pieces from Hattie's Vintage, Rad Summer, and Bombshell Vintage. Yay!
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Those are just a few of our locations. Truth be told, the route we're taking is SO beautiful from start to finish I tired of getting out of the car ever 1/4 mile to photograph a location and decided we'll just wing it. I realized something important about myself on this trip that I'd been beginning understand intuitively but could not yet put words to: photo-taking often comes from a place of insecurity in me, as if I need to take a photo to remember, to remember to go back to things, for fear of forgetting them; simultaneously, I use the camera as a barrier between myself and the intensity of the world; and also to document things and people and activities I think are beautiful so I can at least find beauty in the world, if not in myself. On this scouting adventure, however, I temporarily relenquished this anxious photo-taking compulsion and just took it in. Much peacefulness ensued.
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THE FORTHCOMING GOLDEN RULE LOFT ROOM

06/19/2011

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Come late August we will be converting the current retreat room we built above my garage gallery/studio into a short term occupancy room for Golden Rule supporters from afar--and random style-appreciative members of the public--when they come to town. Although our goal is to some day be able to afford to turn this room into an artist residency, in the mean time we're going to give this a try. It has always been my dream to run a bed and breakfast that functions as an art gallery, so this will be a beta test on the small scale. If you or anyone you know needs a place to stay while visiting after August 2011, let us know! We are not 100% sure on the rates, except that each month's cumulative earnings must equal at least the $600 of rent it would earn if rented on a month-to-month basis. We do plan, however, to offer a 20% discount to all Golden Rule FaceBook fans for sure.
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Two summers ago we began DIY construction on this previously unfinished space and the garage gallery below it. We removed the pre-existing structurally unsound loft and reinforced it to code. We sent the old fir floorboards through a planer to make them shiny and new and then used them to cover our fresh insulation. We installed skylights, new floors, and put in one sheetrocked wall below, plus a glass door, and a super shiny polished cement concrete slab. It's pretty hot, especially in the summer and when you turn the space heater on for 20 minutes. And it's pretty cold in the winter with a small leak in the rainy months, but it's pretty-pretty, and a very peaceful space upstairs and a very productive space downstairs. I wish I could afford it as my own! Regardless, collaboratively building this room is one of my hugest accomplishments in life for reasons I just now realized: as a child I was promised a garage live/work space that never materialized because the garage was occupied by my mom's hoard.
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LOFT VIEWS

06/19/2011

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The other night while battling an insomnia episode I decided to catch up on the truly beautiful photography of May Barruel, our wonderful neighbor up front at Nationale. Narry a fan of nature (it scares the crap out of me and does little to inspire the peace, relaxation and feelings of worldly connectedness many people associate with it), I decided to see if I could photography it:
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These views are of my huge national forest back yard (no shitting) from the large skylights of our garage loft, which lives above what will the future Golden Rule Gallery, and will in late August become the sleeping grounds for short term occupants (hopefully many far away Golden Rule supporters) when they visit Portland. To be true, it is a calming space with great views.
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WE HAD A LOVELY BEACH COMBING VENTURE LAST WEEK . . .

06/19/2011

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While Navid was out of school for spring break (he got straight-A's in his first semester at PSU!) we took a low budget trip up and down the coast to see how Daisy did on long trips and in antique stores (better with the former, overwhelmed in the latter).
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In addition to collecting some treasures for our July, August, and Septmber shows, we also collected business cards of lots of great little shops up and down the coast. Stay tuned for some blog features on our faves, and email us if you want details now.
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DAISY'S POOPS ARE NOT THAT BIG!

06/19/2011

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For a 110-pound dog, Daisy eats surprisingly little and produces surprisingly small poopies! This is a wonderful thing for the picking up of poop, but a bit of a challenge when it comes to finding her poop in my huge tripple lot national forest yard.
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When you meet Daisy (she'll be at GR much more when the temporary shop cat is gone) please don't think she's underweight. I thought so too, but the vet says she's the perfect weight, and any more than five-pounds  would be unhealthy.
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DAISY STARTED TO HOWL!

06/19/2011

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Once Daisy got comfortable, we started hearing her voice, and boy is it lovely (the not so lovely sound is me encouraging the howling). I secretly (but not really) wish for more neighborhood fires just so I can hear her beautiful howl. It's so bloody lovely.
In addition to learning to use her words at fire engines, she's proving to be a great gaurd dog. When someone approaches the house she growls low and long, barks a warning while non-aggressively jumping backwards to until I say whoever's okay.
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    GOLDEN RULE
    www.goldenruleportland.com
    811 E. Burnside Suite 122
    Portland, OR. 97202
    (503) 477-5124
    ALL DAYS, 12-6

    GOLDEN RULE is a social experiment in creativity and commerce (and craziness). Each month we curate a unique showcase of furniture, fashion, art, artifacts, ephemera, etc., to complement the art on our gallery walls. We are an inclusive space, welcoming the goods and services of both emerging and established designers, consignors, artists and subject-area specialists from near and afar.  Stop by. Say hi. Participate. Reciprocate. We're a totally new space each month!

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